Strategic Initiatives

Program & People: Enhance and deliver a client-centered addiction treatment program that achieves favorable outcomes and meets the current and growing needs of our community.

• Program: Raise success rate to 70% by 2022

• People/Staff: Engage and inspire staff to carry out Lifeline’s mission in a professional and compassionate manner.

• People/Partnerships: Continue to develop long-term strategic partnerships with key community members to optimize the use of resources, create synergies among stakeholders with similar goals, and improve post-treatment outcomes.

Awareness: Effectively tell our story to the community, conveying a message that increases the awareness of our mission and program and demonstrates the impact of our services and the value of the organization to the community.

• Evaluate the name, Paducah Lifeline Ministries and Ladies Living Free to maximize brand awareness and minimize brand confusion.

• Develop a comprehensive communications plan

• Recruit and develop impactful board leadership

• Increase the number of community members that visit our campus

• Evaluate the effectiveness of our approach to tracking program success

Stability: Achieve long-term financial stability.

• Diversify revenue mixture to reduce reliance on philanthropy

• Enhance revenue from special events while not increasing impact on staff capacity

• Create a comprehensive annual giving program

• Develop major gift program

Facilities: Produce a long-range and comprehensive facilities master plan.

• Refine and update the operating expenses for both campuses annually.

• Identify and prioritize capital improvement items

• Establish a funding plan to address the facilities master plan